El Tesoro

El Tesoro is a revered name in the world of tequila, embodying the deep traditions and artisanal techniques of Mexico’s La Alteña Distillery in the highlands of Jalisco. Founded in 1937 by Don Felipe Camarena, the brand has remained fiercely committed to crafting tequila the old-fashioned way—slow, careful, and entirely by hand. The name “El Tesoro,” meaning “The Treasure,” reflects both the Camarena family’s devotion to their craft and the highland agave that yields such exceptional spirit.

At the heart of El Tesoro is its dedication to 100% estate-grown blue Weber agave, cultivated in the mineral-rich red soil of the highlands. The agave is harvested at peak maturity, then slowly baked in traditional stone ovens. Unlike many modern producers, El Tesoro uses the time-honored *tahona* method, where a two-ton volcanic stone wheel crushes the cooked agave, extracting the juice and fibers for fermentation. This process preserves the agave’s vibrant flavor and adds depth and texture to the final spirit.

Distillation is done to proof—meaning no water is added after distillation to dilute the tequila—resulting in a robust, full-bodied profile that showcases the true essence of the agave. El Tesoro’s portfolio includes expressions such as Blanco, Reposado, Añejo, and the luxurious Paradiso, a tequila aged in French oak ex-cognac barrels. Each offers a unique perspective on the terroir and craftsmanship that defines the brand.

El Tesoro has become a benchmark for authenticity in the tequila world, cherished by purists and connoisseurs alike. With every bottle, it honors the legacy of Don Felipe while continuing to inspire new generations to appreciate tequila not just as a spirit—but as a true artisanal treasure.