Rabbit Hole

Rabbit Hole is a modern voice in the world of American whiskey, boldly redefining Louisville’s bourbon heritage with innovation, transparency, and artistry. Founded in 2012 by Kaveh Zamanian, a psychologist turned whiskey-maker, Rabbit Hole was born out of passion and a personal love affair with bourbon. Inspired by his wife and her Kentucky roots, Zamanian took a metaphorical leap—down the “rabbit hole”—to create a brand that honors tradition while breaking free from its constraints.

From the beginning, Rabbit Hole committed itself to producing whiskey with absolute integrity. Every expression is made entirely in-house at their state-of-the-art, architecturally striking distillery in downtown Louisville. No sourced liquid, no compromises. The brand is known for using unique grain recipes, custom-toasted and charred barrels, and non-traditional maturation techniques that yield whiskeys full of nuance and individuality.

Rabbit Hole’s core lineup includes the signature Cavehill Four-Grain Bourbon, the spicy Heigold High-Rye Bourbon, the bold Boxer Grail Straight Rye, and the refined Dareringer Sherry Cask-Finished Bourbon. Each bottle reflects the brand’s mission to fuse creativity with craftsmanship. The whiskey is unfiltered, vibrant, and often carries a contemporary edge, appealing to both classic bourbon lovers and curious newcomers.

With its striking visual identity, progressive philosophy, and uncompromising quality, Rabbit Hole stands as a symbol of bourbon’s new frontier. It honors Kentucky’s proud distilling legacy while encouraging drinkers to explore the unknown, question convention, and, above all, enjoy the journey. It’s not just a whiskey—it’s a declaration of independence, from the first sip to the last drop.