Wild Turkey

Wild Turkey is a bold and storied name in the world of American bourbon, embodying the spirit of Kentucky with every pour. The brand traces its roots back to 1869, but it wasn’t until the 1940s that it adopted the Wild Turkey name—legend has it that a distillery executive brought some of the bourbon on a hunting trip for wild turkey, and the name stuck. Since then, it has become one of the most enduring and respected bourbon labels in the industry.

Produced in Lawrenceburg, Kentucky, Wild Turkey is renowned for its commitment to traditional, high-rye bourbon recipes and a no-compromise approach to quality. The whiskey is distilled at a lower proof and aged in heavily charred American oak barrels, giving it a robust character marked by deep notes of caramel, vanilla, baking spices, and toasted oak. Its flagship expressions, including Wild Turkey 101 and Rare Breed, are celebrated for their rich, full-bodied profiles that appeal to both seasoned drinkers and newcomers alike.

At the heart of Wild Turkey’s legacy is legendary Master Distiller Jimmy Russell, who has been with the brand for over 60 years. He, along with his son Eddie Russell—also a Master Distiller—has shaped the identity of Wild Turkey as a family-driven brand that honors tradition while embracing innovation. Their stewardship has helped elevate Wild Turkey’s reputation globally, making it a symbol of authenticity and craftsmanship.

With its distinctive flavor, rugged history, and multi-generational expertise, Wild Turkey stands tall among bourbon greats. It’s a whiskey that doesn’t follow trends—it sets them, staying true to its roots while continuing to earn respect around the world.